Designing the identity of Athanasia's pediatric dental clinic
The visual identity for Athanasia’s pediatric dental clinic was crafted to reflect the brand’s professional yet playful brand voice. The goal was to blend modern design with child-friendly elements for a memorable and reassuring experience targeting parents and children.
Every element, from the logo, to the fonts and the colors was created with
that goal in mind.
Making dental visits fun for kids
The visual identity had to convey warmth, joy, and trust in a playful and friendly way. Also, Athanasia wanted to make sure that people understood her focus on kids, so its not mixed with other normal dental clinics in town.
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When it comes to the logo, my solution was to create a mark that combines a tooth with a playful hair swirl to represent a child, all enclosed in a
heart to symbolize care, trust, and compassion in pediatric dentistry.
For the colors, I picked a purple and yellow palette that creates a balance between calm reassurance and
cheerful energy, helping the brand feel both trustworthy and welcoming for children and parents.
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Tondo was the chosen typeface for headings, featuring bold yet rounded letters that capture attention and convey playfulness.
For body copy, Co Text is utilized, providing clean but still friendly appearance that enhances readability.
