A brand identity built to help individuals improve their mental health and emotional well-being.

The aim for this project was a visual identity that would be approachable for everyone, elegant, as well as deliver a powerful message.

By using a butterfly as its main mark, the new logo delivers a message of transformation and growth, which can mirror the psychological journey of change, healing, and self-discovery.

Below you can see the identity in action, in both digital and print variations.