Designing the identity of Moments -- A travel agency made to celebrate the art of meaningful journeys.
Moments is a travel agency that believes true travel is not measured in miles, but in meaning.
Each journey is a tapestry of connection — to place, to culture, to oneself.
With thoughtful curation and a devotion to authenticity,
they craft experiences that linger long after the journey ends.
Because the most beautiful souvenirs aren’t things you bring home , they’re the moments that stay with you.
For Moments, I knew that I had to make a logo that is deeply symbolic, like the experiences that people seek when they turn to Moments for their next travel journey.
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The logo features a windmill, which is a symbol of movement, direction, and nature’s rhythm.
It evokes ideas like:
Journey - turning with the wind, flowing with life
Sustainability – gentle, natural, mindful travel
Cultural connection – iconic imagery across the world
Time & Change – like the passing of moments
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The typography embodies the essence of Moments:
refined, graceful, and timeless.
The elegant curves and flowing lines reflect the rhythm
of travel — fluid, natural, and ever-evolving.
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Last but not least, the color palette was made to feel earthy, elegant, and timeless.
Nature & discovery - earth tones
Comfort & sophistication - soft neutrals
Mindful travel & connection - muted, natural tones
